A simple proposition
(for unsimple times)
The world is an amazingly unsimple place! Insights role in helping to simplify the complex is more important than ever. The Owl Insights is designed with this in mind...our simple proposition:
The more complex a problem is, the more time, focus, flexibility, and perspectives are required to solve it.
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We take the time to truly understand the cultural, category, and consumer context
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Senior only attention, from brief to debrief and beyond
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Methodology agnostic, flexible and built from the ground up
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Multiple, expert 'outside in' perspectives
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Connected back to the commercial objective, helping to drive your growth
That's us, the Owl Insights!
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The more angles from which a problem is viewed, the easier it is to solve.
Our Services
Cultural and category analysis
Understanding the all-important context that shapes what consumers think, feel and do.
Qualitative research
Obtaining the consumer's perspective in their own words and own way.
Quantitative research
Providing the depth and rigour to confirm / challenge findings and guide confident decisions.
Brand, proposition, and GTM development
Connecting the cultural, category and consumer lens to the commercial decisions around brand, proposition and go-to-market activities.
The Team
Led by Matt Sandwell - a senior insights and strategy professional with over 17 years experience and a passion to help clients better understand the culture, category and consumer in which their brands and businesses exist.
Matt has worked in both Australia, New Zealand, and throughout Asia, helping brands and business from global giants to startups, across a wide range of sectors including banking & finance, education, government, media & technology, not for profit, property, retail, tourism & hospitality, sports and leisure, and utilities.
The Owl team are all senior insights and strategy consultants, hand selected for your project.
Finally, we are able to draw from the breadth of perspectives of Parliament - The Owl's own network of entrepreneurs, innovators, senior marketers and other cultural, category, and consumer experts.